The disruption of the COVID-19 pandemic highlights how critical it is to continually seek new approaches to survive, corner competition, and empower business futures ahead of major market disruptions. Given the modern demands of technology to deliver on a wide swath of services, products and solutions, data has come to play a major role in monetization. It's no surprise that so many have begun to realize their success as a business depends upon their ability to improve collection and uses of datasets. Data intelligence, or the use of data to glean useful information, allows a business to both increase revenue and their position in the market. But the continual multiplication of data and its sources are making an already substantial challenge even more laborious.